Find about this rapidly growing way of doing business: case studies; market research; shopping cart; getting online; marketing and advertising - intermediate PC skills required.
On completion of this course, students should be able to demonstrate an understanding of the following:
Learn about the differences between traditional commerce and e-commerce.
Understand the competitive landscape and how to conduct market research.
Find out what skills you have and what skills you will need.
Understand what keywords are and why they are so important.
Learn about what Trademarks are and why they are so important.
Understand how to choose and effective domain name for your business, both the business name and keyword-friendly domain name.
Learn the key terms about website development and how to select a website template or web designer for your website project.
Learn about e-Commerce and what payment gateways are about.
Understand frieght and shipping with respect to online shopping.
Learn some search engine basics and how to monitor traffic to your website.