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Creating Successful Digital Fundraising Events

Creating Successful Digital Fundraising Events

Sorry this event has been and gone


  • Wed 27 Jul, 9:00am – 12:30pm


Virtual Location, Online, Virtual


All Ages

Ticket Information:

  • Standard Price: $199.00

Now more than ever before Digital Events must be a part of your fundraising strategy!

At this interactive workshop you will learn the strategies you need for creating a successful digital fundraising event - be it refreshing existing events or launching new p2p digital campaigns!

After looking into some case studies of successful fundraising events and the latest trends, this 4.5hr workshop will cover the key points to ensure conversion including:

- Getting your proposition right
- Designing the fundraising strategy - from acquisition to retention and conversion; conversion rate optimisation, fundraiser activation, incentives and more
- Multi-channel and content led journeys for the fundraiser and their supporter
- Campaign metrics you need to be measuring
- Ensuring you have the right martech stack to deliver
- How to make sure you have the right people to help drive success

Who Should Attend
This training is for leaders of community organisations who already use digital events but who want a refresher on digital strategy, or those new to digital events to raise funds for their organisation.
These include:

- Not-For-Profit Community and health organisations
- Community Clubs or groups
- Associations
- Sports groups
- Schools and education groups
- Anyone at all wanting to plan an event - large or small

Your Presenter - Alex Struthers
Alex has worked with leading non-profit organisations across Australia and the UK as senior fundraiser raising hundreds of millions of dollars for some of the leading NFPs globally.

Alex has driven growth of national fundraising programs since 2005 spanning all areas of multi-channel fundraising. Working for large Australian brands such as Red Cross, Make-A-Wish, Marie Curie and recently the Leukaemia Foundation; Alex has delivered cutting edge campaigns, digital fundraising and YoY growth including the successful World’s Greatest Shave which she grew from a declining income base in 2017 to over $17.6M in 2021.

Visit the website for more information. Multi-attendee discount available.

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