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Marketing Mechanics

Marketing Mechanics

Sorry this event has been and gone

When:

  • Tue 27 Apr, 8:00am – 2:30pm

Where:

Taranaki Chamber of Commerce- Ricoh Room, 42 Egmont Street, New Plymouth, New Plymouth

Restrictions:

All Ages

Ticket Information:

  • General Adimssion: $25.00

In-person event
Taranaki Chamber of Commerce

Join us and learn how to do your own digital marketing.

What’s covered?
- Goal setting (For your business and your marketing)
- KPI's & Targets
- Gross profit (and working back from there)
- Canva intro
- Building a tribe
- Choosing which social media channels to use
- Scheduling tools to make life easier
- Copy vs images vs video vs stories vs IGTV vs Live's vs Reels
- Hashtags
- Best times to post and how often
- Organic vs paid content
- Running Ads
- Getting business reviews
- Using insights/analytics
- Branding
- CRM platforms
- Why collect email addresses
- Email automation workflows
- Segmentation & lists
- Autoresponders
- Templates
- Spam
- Ecommerce platforms compared
- The role of a website in the marketing strategy
- Lead magnets
- Sales funnels
- Heat Maps
- Screen recordings
- Website layouts
- Importance of good copy and CTAs
- Using Google ads to direct traffic
- Using Google My Business (GMB)
- GMB Reviews
- Sending traffic to your website via social media
- Blogs
- Search Engine Optimisation (SEO)
- Keyword research
- Ecommerce vs landing page

We’ll answers questions like:
- What do I do first?
- What takes priority?
- How do I turn Facebook likes into cash?
- Should I be buying ads?
- Is Facebook dead?
- How do I make good posts?
- Why use social media?
- How to use social media?
- Can I use Facebook to get more customers?
- Do I boost? Make a story? Post a picture? Post a video?
- How do I make a decent video?
- What times/days are best to post?
- Should I be using TikTok, Pinterest, Linkedin?

If these are the sort of questions coming up too often in your business, then this is the workshop for you. We dive into all of this and WAY more to give you a better understanding.

We know what it’s like to be in a small business; we have a saying in our household, “it just doesn’t end,” which refers to the endless list of jobs, curveballs, breakdowns, you name it!

How do we thrive? It’s through digital marketing. We use the digital tools available to us to do the hard work—things like automating tasks, scheduling social media and setting priority on the important marketing channels.

We will guide you through the process in a methodical way without overwhelming you. We want to share our secrets to energy and time saving digital marketing tactics so you can keep a handle on your marketing tasks and maybe even enjoy what you are doing, thanks to your newfound confidence!

Register now and save the date in your calendar. Your business and sanity will thank you for it!

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