Auckland Tonic is back in 2021 and we are so excited to bring you this full day photography workshop!
Date: Thursday 18th March 2021
Time: 9am – 4.30pm
Location: Horse and Trap, Mt Eden
**Note: Morning and afternoon tea is provided. Lunch can be purchased at the Horse and Trap. You could also bring your own lunch along, but you’ll need to take it off-site to eat.
What you should bring: Pen and paper or tablet/ phone to take notes, water bottle, your own lunch or money to buy lunch on site.
9am: Welcome from NZIPP President Catherine Cattanach
9.15am – 10.15am: Lighting with Charlotte Johnson:
Are you using studio lighting but you aren’t quite sure where to go with it? Have you thought about changing to lights and don’t really know where to start? Charlotte will go through the lighting basics – discussing qualities of light, different portrait lighting techniques, modifiers and their uses, and practical one-light setups.
10.15am – 10.30am: Morning tea
10.30am – 11.30am: Posing with Sarahlee Cobb
Stop the spiral of self-doubt and the ‘mind blank’ when it comes to posing; learn quick and easy tips to flatter clients of all ages, body shapes and abilities. Quickly read clients body shapes to know what to do without the ‘trial and error’ and uncertainty. In a few easy steps you’ll learn the basic frame work to create your own poses or recreate poses you see in others work. Find your voice and understand how to communicate with different people, so they understand exactly what you are asking so you can move through shots quickly, creating variation in your images and increasing saleability.
11.30am – 12.30pm Photoshop Intermediate/ Advanced level with Photoshop Expert, Charlotte Johnson
Take your images to the next level by learning advanced Camera Raw techniques, Adding effects to your images, compositing, skin retouching for portraits, colour toning, brushes and more.
12.30pm – 1.30pm: Lunch break. Bring your own lunch and find a spot close by to eat, or enjoy something off the menu at the Horse and Trap.
1.30pm – 2.30pm – Pricing with Sarah McGregor
Are you working as a photographer but you aren’t quite sure how to work out your pricing? Are you taking a stab in the dark and hoping for the best? Pricing for photography is more than just a guessing game. Understanding how to charge for your work is vital to running any successful business. We’ll help you to understand YOUR numbers and what you could be charging for your work.
2.30pm – 2.45pm Afternoon Tea
2.45pm – 3.45pm In Person Sales with Sarahlee Cobb
Everyone says that IPS is the greatest change you can make in your business to move forwards, but is there something still stopping you? Maybe you do in person sales already but want to learn another method to introduce and add to your skills. Sit in on a real sales appointment, and find out how and why I go through each step; from the very first contact to the client walking out the door with an arm full of images and a smile on their face.
Find out how IPS can be easier than online galleries, how you can increase the number of images you sell, increase your earnings, increase your client’s satisfaction in your services and increase referral rates. With just a few simple steps, wording you’re confident in, you can change your whole business for the better and earn what you deserve.
3.45pm – 4.30pm – Business Workflow Q&A
We all have different methods for running our business – from bookings to session and editing workflow, we’ll discuss how each of our presenters run their own business to streamline their processes.
Following our workshop, we’ll be sticking around at the Horse and Trap for a few self-funded drinks and nibbles. Everyone is welcome to join in.