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Mark Ritson - The Big Lessons in Marketing Effectiveness

Mark Ritson - The Big Lessons in Marketing Effectiveness

Sorry this event has been and gone


  • Thu 20 Feb ’20, 3:00pm – 5:00pm


SkyCity Convention Centre, 88 Federal St, Auckland CBD


All Ages


Comms Council

The Comms Council in association with Bauer Media, presents Mark Ritson - The Big Lessons in Marketing Effectiveness.


EARLY BIRD TICKETS - 12th November to 20th December 2019
Member $165.00 Non Member: $215.00
All tickets are subject to GST + applicable fees

REGULAR TICKETS - 21th December 2019 to 20th February 2020
Member $215.00 Non Member: $265.00
All tickets are subject to GST + applicable fees

Mark Ritson is Adjunct Professor of Marketing at Melbourne Business School. He has a PhD in Marketing and has been a marketing professor at London Business School and the University of Minnesota and a visiting professor at MIT Sloan and SMU. He has won MBA teaching awards at LBS, MIT, Singapore Management University and MBS.

Mark has worked globally as a private marketing consultant for clients that have included Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay, Unilever, KPMG and WD40.

For thirteen years - from 2002 to 2015 - he served as in-house professor for LVMH - the world's largest luxury group - working in Europe with senior executives from brands like Louis Vuitton, Dom Perignon and Hennessy.

He writes a weekly column for Marketing Week and for The Australian. On 3 occasions he has been judged the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK and was the British Society of Magazine Editors Business Columnist of the Year in 2018. His more scholarly publications include articles in the Sloan Management Review, Harvard Business Review, the Journal of Advertising and the Journal of Consumer Research.
He is a Thouron Scholar and was the recipient of the Ferber Award for his doctoral thesis. His co-authored pricing research was cited by George Akerlof during his 2001 Nobel Prize acceptance speech.

In 2018 he was rated one of the “Power 50” most important people in media by AdNews, one of ten top business thinkers in Australia by Smart Company, and recognised by the AMI with the Sir Charles McGrath Award, the highest honour for marketing in Australia.

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