Why just survive when you can thrive? Clothing should make you feel good, give you the confidence to pull off something crazy, and express your personality. Based in Martinborough, a sleepy village in the Wairarapa, Thrive brings a fresh look to New Zealand fashion.
Whether it’s the isolation or the simplicity of the countryside we feel our distance makes us more creative and approachable. We are inspired by the landscape, vintage fabrics and nostalgia of the past. Our sister company Thunderpants reminds us to keep our sense of humour while our aesthetic and principles push us to create stylish clothing that celebrates women’s bodies be they small or large.
With a tight team of individuals intensely passionate about clothing and craft, Thrive produces original fashions that reflect the unique NZ lifestyle. Using fabrics that withstand wear, shapes that compliment the female form, and prints exclusive to Thrive, women appreciate our down to earth quirk and understated style.