Breakers Café and Bar is a privately run and rapidly expanding chain of innovative and successful hospitality outlets. The success of Breakers has revolved around its core brand values and strong operational procedures.
The first Breakers outlet was founded in Napier in 1997 by owners Mark and Penny Burt. The concept of speed, value for money and relaxed “ego-centric” dining was still in its infancy; however a demand from consumers to determine their own hospitality experience was clearly a powerful pre-emptive need at the time, as it still is today.
Sticking to a proven formula, operational consistency coupled with the passion and adaptability of key staff has led to a rapid expansion of Breakers sites in New Zealand’s North Island. Within eight years the chain now has sites in Napier, Hastings, Taupo, Mount Maunganui, Wanganui, Palmerston North, Waipukurau and Gisborne.
The core Breakers hospitality business will continue to grow beyond New Zealand, and the overall Breakers model has plans to emerge as a powerful kiwi leisure and lifestyle brand with offerings in other emerging consumer products and services.