About this Event
Why should you attend?
Your NFP website is your organisation's shopfront. Many NFP websites belong in the "digital graveyard" - outdated, text heavy, unresponsive, bland and boring. Learn how to give your website a makeover and drive more traffic and conversions.
Website, Digital and SEO Specialist Doreen Brown will be running a one-day "Let's Get Digital" Workshop specifically tailored for NFP organisations, in conjunction with emPOWER Your Mission.
What topics are covered?
SEO best practice - understanding the fundamentals & formula for success
Importance of video content to drive SEO
Website structure and content (video, structure, blogs, podcasts, testimonials, voice search, AI and Chatbots, info graphs etc)
Case studies of NFP websites that work well
Exercise to uncover what you want from your website - donations, corporate partners, branding, volunteers, clients
Tips on how to keep your website fresh and engaging and mobile responsive
Website benchmarking and best practice
Importance of website testing
Google Ad Grants - Google are giving NFP's $10,000US per month to spend on in-kind advertising. We'll show you how to apply for and administer the grant
The importance of Google Analytics and what to use it for
How to use Google trends
Harnessing the Power of Google
Google Re-marketing and Geo-targeting
Who should attend, cost and what's included?
This workshop is a "must attend" for all NFP staff and managers working in the digital space
Early Bird Special $399 for full day workshop
One full day of amazing insights and practical tips from one of Australia's leading Digital Experts
The opportunity to network with NFP sector experts and peers
Fully catered - morning tea, afternoon tea and lunch
Doreen Brown | Elevate Your Cause -
Doreen (aka Dorz) specialises in SEO and has worked in the Digital Marketing space for over 8 years, with Non-Profit Organisations, Social Enterprises and businesses of all shapes and sizes, locally and globally.
No matter the size of your organisation, she will show you how to develop the roadmap you need to get your online visibility on the right track and have your website performing to help promote and grow your cause.
5 Star Google Rating - read client testimonials.
emPower Your Mission -
International Leaders in Charity Sector Training and Consulting. We have trained over 700 NFP organisations and pioneered the NFP State of the Nation Seminar Roadshow across Australia and New Zealand, providing NFP professionals with innovative, up-to-date, relevant and cutting-edge training.
98.3% of our customers saying they would recommend our training to a colleague