Actionable Insights - Digital Marketing and Google Analytics Insights.
Google Analytics is the industry standard for tracking, analysing, and reporting site data. Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even ROI on social media.
Google Analytics Introduction – Settings and basic setup.
- Acquisition – Where did they come from.
- Behaviour – What are they doing on the website.
- Audience – Who are these people.
- Conversion – Why do we care.
- Actionable Insights - Targets, KPI’s and Dashboarding.
- Final Exercise and Q&A.
The course will include, examples, theory and exercises for you to work through in groups. Although, Google Analytics is the focus tool for this workshop we will also explore other complimentary tools such as Google Tag Manager, Hot Jar and Data Studio.
This course is run by Absolute Analytics.
Absolute Analytics Is a New Zealand, based digital analytics consultancy that specialize in advanced web analytics, providing simple, pre-formulated services to suit most budgets – we believe that every business has the right to actionable data and measurable results. Whether those results are driven by your agency, web company or internal teams, you should be able to make actionable decisions based on your reporting and feel secure that those decisions are based on accurate data.
Absolute Analytics has a proven record with some of Australasia’s largest companies, is regularly involved in the analytics community by organizing free to attend events such as Web Analytics Wednesday and Measurecamp Auckland. This year it was featured in Marketing New Zealand for their work in ‘Lifting the Data Bar in New Zealand’.