Cadbury has joined forces with the New Zealand Olympic Committee, Paralympics New Zealand and KidsCan to launch a nationwide community initiative that helps to combat exclusion in sports amongst young Kiwi kids.
Supported by athletes Tom Abercrombie and Tupou Neiufi, the ‘Donate Your Kit’ campaign has been launched in response to research from Sport New Zealand, which found that 1 in 8 kids feel excluded from sport because they don’t have the appropriate equipment.
Igniting the generosity of New Zealanders nationwide, Cadbury’s initiative will invite communities to donate pre-loved sport kit in good condition via purple lockers, distributed across New Zealand. KidsCan will then be helping to get the kit to those who need it most.
In addition to donations from the public, Cadbury has pledged to donate 10,000 items of new sports kit to children in need. With this commitment, Cadbury hopes to encourage more Kiwi kids into the sports this nation prides itself on.
Cadbury is offering Kiwis the chance to meet these sporting stars to celebrate the campaign at Auckland’s Britomart between 5th and 7th December and Wellington’s Te Ngākau Civic Square between 13th and 16th December.
Purple lockers will be located at each event for the public to donate their pre-loved sports gear. At both events, mystery lockers will contain prizes and one lucky attendee will win an athlete experience for two.
KidsCan CEO and Founder, Julie Chapman, said that this initiative marks the first stage in a longer-term partnership with Cadbury.
“Providing sports kit to children in New Zealand who would not have otherwise had the opportunity to participate is a good first step towards breaking down barriers making sure all Kiwi kids can participate in sports. However, there are many other obstacles experienced by families and children.”
“Engagements with schools across the country have shown that young people in high deprivation areas are more likely to be excluded from sport due to the costs associated, as families often have to make the difficult choices of putting food on the table relative to giving kids the opportunity to participate. With Cadbury, we hope to help solve these broader needs and get kids from every community up and down the country enjoying sports.”
Following the two upcoming launch events, Cadbury will be placing the iconic purple lockers throughout the country next year. For more information and to find out how to apply to have a locker placed in your local sports club, office or community centre please visit: CadburyDonateYourKit.co.nz or search ‘Donate Your Kit’.