Recognised by the Guinness Book of Records as the steepest suburban street in the world, Baldwin Street has become a popular tourist attraction.
At its maximum, the slope of Baldwin Street is approximately 1:2.86 (19° or 35%) – that is, for every 2.86 metres travelled horizontally, the elevation rises by 1 metre.
The street is the venue for an annual event in Dunedin, the "Baldwin Street Gutbuster". Every summer since 1988 (usually in February), this exercise in fitness and balance involves athletes running from the base of the street to the top and back down again. The event attracts several hundred competitors annually.
Since 2002, a further charity event has been held annually in July, which involves the rolling of over 30,000 Jaffas (spherical confectionery-coated chocolate sweets). Each Jaffa is sponsored by one person, with prizes to the winner and funds raised going to charity. This event follows a tradition started in 1998, when 2,000 tennis balls were released in a sponsored event raising money for Habitat for Humanity.