An initiative that rose from HRH The Prince of Wales’ global Campaign for Wool, Wool Week champions the eco-credentials of this 100% natural, renewable and biodegradable fibre, encouraging consumers to “ live naturally and choose wool”.
What many consumers aren’t aware of, however, is that the world’s oldest fibre is also the world’s most technically advanced. No other fibre – natural or man-made – can match all of wool’s inherent benefits and attributes, providing the global apparel industry with a renewable, recyclable and reusable fibre renowned for its quality and high performance.
This year, Wool Week Australia will be brought to life by major retail partner David Jones throughout its stores and davidjones.com, spearheaded by a beautiful campaign starring David Jones ambassador Jessica Gomes and created by The Woolmark Company.
Featured in the campaign stills and fashion film is wool-rich winter fashion and accessories from brands including Bassike, Bianca Spender, Camilla and Marc, Dion Lee, Jac + Jack and Viktoria & Woods.