Consumers are becoming more aware and more educated about where their food comes from and what is in it. Cutting edge technology, coupled with the proliferation of data, is creating more pathways for consumers to make more informed choices.
We are already seeing cuts of meat being traced back to the individual animals they came from and produce being traced from farm gate to retail store, and we should only expect that there will be more demand for this type of information, not less.
New Zealand has a great reputation for producing high quality food products that also represent exemplary animal welfare standard. How do we create opportunities through innovation – both in technology and in storytelling – to create more value for our food producers and connect with the right markets? What markets are demanding these types of products and what are their expectation? Are we producing the right products? What else could we be thinking about?
Join us to hear from our panel of experts about what these premium consumers are demanding and how we can collaborate to better meet their needs and create more value for our food producers.