Why do most small businesses fail? Why do 50% of companies fail after 5 years?
Remember that common saying? Failing to plan is planning to fail.
Get ahead of your marketing in 2019 by developing your own comprehensive marketing strategy using a step-by-step guide developed by a marketing professional.
But what exactly does a marketing strategy entail?
In short, your marketing strategy will highlight the path you’re taking to achieve your specific objectives and goals. This may sound simple, and it is. But it’s not always easy to ask the hard questions that come with creating a marketing strategy. And this is the main reason why many businesses don’t recognise the importance of a marketing strategy.
Spend an afternoon with Roxanne Pienaar from, The Brand Guardian drafting your own comprehensive marketing strategy. This 3 hour workshop will cover the following.
11-12pm: Understanding your Business Strategy, Financials, Market Analysis and Overview as well as developing your Long and Short Term Goals
12-1pm: Breaking down your Customer Info, completing a Competitor and SWOT Analysis
1pm-2pm: Planning and reviewing your Marketing and Advertising, understanding the 4P's & Utilising the best Marketing Assets for your business
Date: 7th February 2019
Venue: Ground Floor Boardroom - Hawke’s Bay Business Hub, Ahuriri
Cost: $280.00 per person (cost includes lunch snacks)
This workshop includes a practical workbook with relevant examples to help guide your business to success. This workshop has been designed to provide a comfortable environment for business owners to share and learn in an open environment – as a result, it is limited to 8 people.
Why do you need a marketing strategy?
One of the greatest benefits of developing a marketing strategy is that it helps you to focus your resources and plan for your business growth.
The planning process helps you to understand the different factors that may affect your success. Instead of worrying about the future, you will have a sense of control over your business and livelihood.
Writing and researching for your marketing strategy gives you the chance to:
- identify your target market and understand how your product or service meets their needs
- identify your competitors and what your target customers think about your competitors' strengths and weaknesses
- position your brand, products and services so that your target market sees your business as better than, or different from, the competition
- set specific, measurable goals and timeframes for your marketing activities
- map out a strategy to reach your target audience, including the messages, channels and tools you will use.
Contact Roxanne Pienaar from The Brand Guardian to reserve your workshop place.