Having a great brand and a great product isn’t enough to win in today’s ever-changing, intensely competitive retail landscape. Guest speaker Bronny Jacobsen gives her view of the rise and 2017 collapse of the much-loved children’s wear brand, Pumpkin Patch. Bronny will discuss the brand's strengths and blind spots, and the challenges it faced over the years, to give savvy managers and business owners great insight to develop their own strategies to become a killer brand.
About the Speaker:
Bronny Jacobsen has more than 20 years experience in developing products for Australia and New Zealand’s most recognizable fashion retail brands. Bronny joined Pumpkin Patch in 1997 as a product manager for the company’s buying/design team. In 2007, she was appointed as General Manager-Merchandise, taking overall responsibility for sourcing, purchasing, production and pricing of merchandise for all of Pumpkin Patch’s markets. Bronny most recently served as Head of Product-Apparel for Rivers, one of Australia’s oldest and best-known fashion brands.