New ASA Advertising Codes and Guidance Notes - How Do They Affect You?
The Advertising Standards Authority (ASA) has recently released revised codes for comparative claims in advertising, environmental claims in advertising and alcohol advertising and promotion.
A separate Guidance Note on Social Media has also been released. This provides direction to consumers and industry about the application of the ASA Codes of Practice to social media environments which may contain a range of content include material generated by users.
It is important that advertisers and their agency partners understand the implications of these changes on their communication strategies.
The briefing will be followed by a specific workshop on the new ASA Code for Advertising and Promotion of Alcohol and pre-vetting (LAPS).
Hillary Souter, Chief Executive, Advertising Standards Authority
Lindsay Mouat, Chief Executive. ANZA
Who Should Attend:
This seminar is a 'must' attend for all advertisers and agencies. It is highly relevant for agency account managers, planners, creatives and all levels of brand management and marketing communications professionals.
Please note that membership rates apply to all ANZA / CAANZ / IAB and MA members
7.30am - 8.00am Registration and light breakfast
8.00am - 9.00am Briefing
9.15am - 10.15am Advertising and promotion of Alcohol workshop